Essay regarding Virgin Atlantic


The company I'm going to investigate can be Virgin Atlantic. Virgin Atlantic is a Uk airline, that has been founded nearly 25 years in the past; it is a leading player of Sir Richard Branson's Virgin mobile Group, who own 51% of computer and Singapore Airlines has 49%. Its headquarters are located in Crawley, West Sussex, England, near London Gatwick airport Airport, they likewise have Technical Architectural Centers and also other buildings and offices pertaining to cargo and Logistics in Manchester and Norfolk. This operates between the United Kingdom and North America, the Caribbean, The african continent, the Middle East, Asia, and Australia by main angles at Gatwick airport and London, uk Heathrow Air-port, using a blended fleet of Airbus and Boeing aircrafts. Inspite of Virgin Atlantic's growth the service is still customer powered with a great emphasis on affordability, quality, thrilling innovation. Upon its long haul routes Virgin Atlantic operates a two class system: Upper Class (the airline's business class) and Economy School which is segmented into High quality Economy Category and Overall economy. Virgin Ocean recently introduced the Upper Class Suite – a new merchandise which guarantees to take on different carriers' initial and organization class items. Virgin Ocean also has Prestige Lounges at Various Airfields in the UK, UNITED STATES, Japan, Hk and the Carribbean. Mission Affirmation:

A Corporate objective statement should be an expression of the vision, the culture plus the shared principles of the enterprise, as well as understanding the limitations or scope of the organization. The several phrases to analyse a Mission Affirmation against, to judge its effectiveness are: Can it be reasonably tangible and action oriented?

May People Understand it, correspond with and put in action?

Would it differentiate business from competition?

Is it basic, easy to placed into words and simple to explain to customers?

Virgin Atlantic provides a Simple Mission statement:

1 ) To develop a successful airline...

2 . Where people love to travel...

3. And where people love to operate.

4. They're mission...

Bibliography: http://virginally-atlantic.com/tridion/images/newpolicy_tcm5-540700.pdf