Essay regarding Success Elements of gentle driks companies in bangladesh

п»їOperations Management

Achievement Factors of Soft Drinks Suppliers In Bangladesh

Soft Drinks Sector like various other developing and developed countries is getting much popularity in Bangladesh. The amount of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in equally urban and rural areas are taking fizzy drinks in a great amount.

To capture this market many global brands are competitive with regional brands right now. However the neighborhood brands (Mojo and Pran) are much successful even if the global brands ( Coca Cola, Pepsi) exist.

Each of our soft drinks industry follows a few innovative, strong and ongoing improving production and promoting techniques. Although quality can be not the top concern of the people, they mainly favor cost effective fizzy drinks. The local companies are competing with global brands on the basis of lower cost. They are capturing the city markets by providing some impressive marketing strategy and offer. In rural areas they are very strong in circulation strategy and price performance.

Our local brands understand the psychology of our people more than the global brands. Essential they are displaying much more success in this sector. Besides, community brands are employing technology primarily based production plant with mass production and order to stock basis. Skilled and reduced paid personnel, and progressive marketing projects are also the elements that are linked to success of these firms behaving in this industry.

In Bangladesh soft drinks are found in a few different types, they are: Carbonated beverage.

Juice or perhaps flavored beverage

Energy drink

Soft drinks have a big market in Bangladesh due to huge inhabitants density extracted demand. The majority of the soft drinks happen to be of global brand. The production with the soft drinks is definitely franchise or license basis. The carbonated drinks market in Bangladesh consists mainly of seven businesses.

No .

Brand of Producer


1 )

Abdul Monem Limited

Coca-Cola, Sprite, Fanta

2 .

Culture Marketing Company Limited



Akij Group

Mojo, Lemu, Frutika


Global Beverage Limited



Globe Carbonated drinks Limited

Uro Cola, Uro Lemon


Partex Beverage Limited

RC Diet coke, Lychena


Transcom Beverage

Soft drink, 7up, Mirinda

Of these, Pran and Mojo are the just local brands. Coca-Cola, using its three kinds, namely, the cola-flavored Pepsi, the clear-flavored Sprite as well as the orange-flavored Fanta, is the primary soft drink manufacturer in Bangladesh, as well as across the world. Closing in on Coke is competitor Pepsi. Pepsi is one of the oldest brands in Bangladesh. Pepsi first found its way to Dhaka in 1976 together with the cola-flavored Soft drink, the clear-flavored 7up, the orange-flavored Mirinda and later launched the mango-flavored Slice. Pran, on the other hand, began with quickly pull, jelly and pickle. In 1995, this started producing mango bottled juice, and is currently functioning all over the country. Virgin is renowned globally through its brand name. It was introduced within our country simply by Global Refreshments Ltd. RC Cola joined the Bangladesh market in 1997, the first to introduce the cloudy " lemon " flavor. It includes not been long since Akij group brought out Mojo and Lemu. They have already received huge acceptance. The new success of Akij group is Frutika, which provides the promise of zero preservatives.

Almost all of the manufacturers with the soft drinks in Bangladesh carry only the certificate of manufacturing these products under the brands or franchisee. Most of the companies have the creation plant of concentrate and syrup and bottling grow of their own. A lot of the company does not need to delegate the bottling. But almost all of the manufacturers outsource the Unprocessed trash e. g. Sugar, Carbohydrate, flavor plus the Can.

The manufacturers with the soft drinks competes mostly –

Upon cost