The San have been represented by the press as a old fashioned group moving into untouched region. We see this a lot in news, articles or blog posts and movies. The film titled " the gods must be crazy” which pictured the San as people who have never viewed a bottle of cocaina cola is an excellent example. However , one may ask this question: " how can a " primitive” group that is certainly " unblemished by civilization” feature within a movie? ” In 1980s the San took part in making a movie. This is one of many top items that come in mind whenever we think of " civilization”. Yet the youtube video shown above which has been published in 2012 still pictured the San as " the classic caveman days people”.
As Richard Lee highlights, the San specifically the Ju' Hoansi have been an established human race since the 19th century (Lee 2013). That being said, it is not necessarily right to call them a primitive contest just because there is a culture that is different from the western culture. Misrepresenting the San can be problematic as it makes us view them in a wrong method. In addition , that enhances the phony romanticization in the San since an authentic caveman days culture (Mega Essays 2013). The truth is that the San persons cannot be in comparison to a stone age culture since their lifestyle is not static. The San culture is ever changing and struggling with " traditional western civilization” and technology much like other cultures. With that in mind, this kind of paper is going to critique this media rendering of the Ju'Hoansi as a " lost” contest, living in " untouched”. " harsh” environment.
Firstly, the Ju'Hoansi people and the San in general usually are referred to as " bushmen” in the media. This term can be problematic because it has some racist and sexist connotations. It can be similar to dialling someone " indian” (Lee 2013: 9). The word is self informative as it means " bush” and " men” merged. In the online video shown in the beginning, the word " bushmen” may be the only term used to explain the San and that is the name that individuals find inside the media frequently. This term...
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