02.08.2019
 Essay regarding Rimowa-Marketing example

Anna Mornhinweg

Study Study course: IBIS

Session: 3

Matriculation number: 181037

Marketing situations

N. Lauermann MA

Case Study: RIMOWA

Promoting case study

RIMOWA

Submitted to Ms. Nadine Lauermann MA., June 25th 2013

Ould - Mornhinweg

Matriculation Number:

181037

Study course: IBIS

Springtime term 2013

0

Stand of articles

1 .

Intro - Basic information....................................................................................... two

2 .

Quest statement............................................................................................................... three or more

3.

Proper posture................................................................................................................. a few

4.

initial objectives........................................................................................................... a few 4. 1

long-term objectives..................................................................................................... 5

5. 2

Manufacturer........................................................................................................................... 5

some. 2 . one particular

4. 2 . 2

picture.................................................................................................................... 5

4. 2 . 3

personality............................................................................................................. six

4. 2 . 4

fairness.................................................................................................................... 6

some. 2 . five

5.

fact................................................................................................................. 5

company logo....................................................................................................................... 6

Environmental analysis........................................................................................................ 6 5. 1

5. 2

6.

Macroeconomic conditions........................................................................................... several Microeconomic circumstances............................................................................................ 8

Marketplace dimensions.............................................................................................................. almost eight 6. one particular

6. two

Market tactics.......................................................................................................... 9

6. 3

cooperations............................................................................................................... 10

six. 4

7.

Market location............................................................................................................. 9

segmentation.............................................................................................................. 10

advertising mix.................................................................................................................... 14 7. you

product....................................................................................................................... 14

7. two

price........................................................................................................................... doze

7. three or more

place.......................................................................................................................... 13

7. some

promotion................................................................................................................... 13

7. 5. 1

7. 4. 2

sponsoring.......................................................................................................... 15

7. four. 3

almost eight.

advertising........................................................................................................... 13

Public relations...