01.08.2019
 Essay about Study

IMC PROGRAM

COLGATE TOTAL

IMC Plan

RMIT Foreign University Vietnam

Bachelor of Commerce System

ASSIGNMENT COVER PAGE

The assessment are not accepted unless all fields below are completed Subject Code: Subject Brand: Location where you study: Title of Job: File(s) Posted Student term: MKTG1257 Promoting Communication Saigon South Grounds IMC Strategy MKTG1257 – IMC Prepare – Colgate Total Nguyen Thu Giang s3220854

Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu Kincaid Ashmore Pham Viet Trung Pupil Email Address: s3210309 s3245956 s9104183 s3210301

[email protected] edu. vn [email protected] edu. vn [email protected] edu. vn [email protected] edu. vn [email protected] edu. vn [email protected] edu. vn

Learning Facilitator in control: Assignment deadline: Date of Submission: Quantity of pages including this one: Term Count:

Mr. Melvin Fernando 17 January 2010 17 December 2010 33 6, 222

Site 2

IMC Plan

DESK OF CONTENTS EXECUTIVE OVERVIEW......................................................................................................................................................... 4 ADVANTAGES....................................................................................................................................................................... 6 STAGE 1 ....................................................................................................................................................................................... 6th 1 . Circumstance analysis...................................................................................................................................................... 6th 1 . 1 . 1 . installment payments on your 2 . Inside:............................................................................................................................................................... 6 External:.............................................................................................................................................................. 7

Advertising communication objectives............................................................................................................ 10 installment payments on your 1 . 2 . 2 . 2 . 3. Advertising & Marketing.......................................................................................................................... 10 Interaction Objectives........................................................................................................................ 10 Communication results sequence:.......................................................................................................... 14

3.

Connection budget........................................................................................................................................ 12

STAGE 2 ..................................................................................................................................................................................... 13 1 ) Phase you: 1/12/2010 – 31/05/2011................................................................................................................ 13 1 . 1 ) 1 . 1 . 2 . Open public Relation................................................................................................................................................ 13 TV Promoting (Phase 1)........................................................................................................................... 16

Phase 2: 1/06/2011 – 31/12/2011................................................................................................................ 17 2 . 1 . installment payments on your 2 . installment payments on your 3 Sale Promotion............................................................................................................................................... 18 Tv Advertising and marketing (Phase 2)............................................................................................................................ 19 Produce - Mags...

References: Callen, B 2010, Manager's Guide to Marketing, Advertising and Marketing, McGraw Slope, USA Clow, E, T & Baack, D 3 years ago, Integrated Advertising and marketing, Promotion, and Marketing Communications, 3 rd edn, Pearson Education, Nj Dahlen, Meters, Lange, Farrenheit & Johnson, T 2010, Marketing Interaction: A narrative Approach, Ruben Wiley & Sons Limited, Spain Drypen, ‘Reasons to get growth of product sales promotion', drypen. in, seen 15 12 , 2010, Hanoi Radio and Television 2010, ‘Hanoi Funnel Advertising Selling price List', htv. org. vn, viewed 15 December 2010, Marketingvietnam 2010, ‘Price List for Publication Advertising', marketingvietnam. net, seen 10 December 2010,