Chapter- one particular (introduction)
1 . one particular: Company summary:
On such basis as an exclusive Business for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plant life at Dhaka, В Chittagong and Bogra from BBIL, Dhaka; EBIL, В Chittagongand NBIL, Bogra; in March 2000. В TBL manufactures the popular Pepsi array of beverages-Pepsi, 7up, Mirinda Lemon, Mirinda " lemon ", В Slice and Soda. В As a corporate resident Pepsicobelieves it has a responsibility to contribute to the quality lifestyle in our communities. TBL hasput into action this philosophy throughВ support of social companies, projects and programs and thescope with this support can be extensive andВ it has not been difficult to blend with this beliefs sincethe TRANSCOM group as well followed such aВ corporate ideology.
1 . a couple of Objective with the study:
Advertising Mix(4 pВ¶s) Analysis and Competitors EvaluationВґ
вЂў To obtain the business collection of Transcom Food & Beverage ltd.
вЂў To know the online strategy of Transcom Food & Beverage ltd.
вЂў To find the pricing Transcom Food & Beverage goods.
вЂў To obtain the Transcom Food & Drink ltd. connection system.
вЂў To find the merchandise of В Transcom Food & Beverage in В last year
вЂў To find theВ last season product functionality of В Transcom Food & В Beverage limited. В
1 . 3 Restrictions of the analyze: ВВ
In every analysis many operate there is a lot of limitations which the researcher encounters while preparingdifferent activities. In the process of the study, В we as well faced selected limitations thathampered the actual results and analysis of our study. Some of these notablelimitations can be recognized are: В
The topic is principally focused on merchandise marketing strategy of Transcom Foodstuff & Refreshment Ltd. Transcom is a group of company. Nevertheless here all of us emphasizing upon В TranscomFood & Beverage Limited. В So it appears to all of us as aВ limitation of the study. В
They can be very active with their frequent task. So , it becomes very difficult for them to givetime to the outsiders. And also generally there areВ some rules and regulations so that we cannotenter towards the head office. So , that we have to talk with their firm officers, ecuries, employes. That was a bigВ limitation for us. В В
We got only 2-3 several weeks to prepare this kind of report. This can be a constraint of this examine. В
We hadВ faced electrical power problem which in turn consumed ourВ lot of time. It was a big constraint for us.
installment payments on your 1: Sampling Plan: В
The sample procedure continues to be conducted upon thedeliberate sample method has used whereВ the participants and the interviewees. В В
In order to accomplish theВ research work, the study was focused ontaking the interviews of the personnel involved in the Transcom Food & beverage ltd.
1 . Quantity of respondents: twenty
2 . Age groups: 20-40
three or more. Occupation: Pupil, housewife, serviceВ holder
4. Economical status: Larger, middle class, lowerВ class.
a few. Geographic site: Dhaka and out of doors dhaka. В В
2 . a couple of DataВ Collection Methods: В
Unstructured and open-ended forms (please find appendix) had been asked to theВ differentpeople of numerous areas of Bangladesh to find whether they are pleased with Products ofВ Transcom Food & Beverage limited or certainly not.
When we visited the Gulshan business office of В Transcom Beverage that time we employed our ownobservations to collect selected pieces ofВ information about their item marketing strategy, newproduct performance along with coming item of В Transcom foodВ & Drink ltd.
Extra information has collectedВ by critiquing websites and several articles published time totime and other relevant documents.
installment payments on your 3: Types of Data Collection: В
The primary info is obtained throughВ informal interviews of the В employees...