The effect of Marketing on the Revenue Performance of Grameen Telephone (GP) in Bangladesh: Depending on A customer survey.
Requirements are regularly changing in the world and all firms are facing in intricate and competitive environment (Okyere, 2011). To confront every one of the upcoming challenges the business corporation needed to increase the recourses because their requirements. They have to need targets their web marketing strategy. This is one of many strategies of bringing in and retaining the customer of any organization. Kotler (1988) describe as clients choice and satisfaction should be prioritized efficiently and effectively the than the competitor. Right now, in globalized business world the telecommunication has a wider linkage to all types of business. This is method, it is very important to create consciousness, reassurance and let consumer knows in the existence of offering to successes their own business of any telephone company. Because of this, different types of marketing communications have been regarded by many corporations to run inside the parallel monitor in the game of high competition to be successful. Advertising and marketing is considered one of the prominent in overall advertising mix just like other connection tools and it is one of most features of campaign mix too. And this factor is as a result of its reflectiveness and extensiveness in other marketing and sales communications features of mobile telephone business. (Okyere, 2011) Background:
Bangladesh is known as a developing region in to the south ASIA as well as per capita income is incredibly low. Nevertheless , at present various people have entry to telecommunication in Bangladesh, specifically mobile phone. From this situation Grameen Phone, well-known in specifically вЂGP' is a market leading company inside the mobile telecommunication industry of Bangladesh. DOCTOR is always attempted to provide the finest network coverage, technological quality, customer satisfaction etc . It truly is believed that GP is rolling out a strongest public connection through promoting communication. Yet , its the majority of popularity happens because good network in rural area exactly where most of the people live. They are on the mission to develop one GSM cellular mobile phone communications network in Bangladesh designed with most recent computer aided design technology. Grameen Mobile phone started the business approximately 10 years ago as then, they have are functioning in the market for a long period of time of time. In the very beginning they reached issues success but still now these people were able to carry their location in present market. CITYCELL, BANGLA HYPERLINK, ROBI, AIRTEL, & TELETALK are the various other mobile telephone company in Bangladesh as well as the competitors of Grameen Phone. Grameen Mobile phone practices a good is it is customer's service and romance in Bangladesh. To build up an excellent marketing communications Grameen Phone spent a lot of money to promote their product throughout the year. What is Advertisement?
Diverse organization, specialists and the organizations defined ad differently. Mainly because they working this issue based on a way. The American Marketing Association (AMA) defines marketing as " any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsorвЂќ. Types of advertisement:
a. Promoting in print mass media вЂ“В For example Brochures Magazines, В Magazines, Fliers. b. Advertising and marketing in outdoor вЂ“ Tradeshows, Billboards, Kiosks, and Occasions c. Marketing through broadcast вЂ“ website, radio, Tv set, and Net d. Covert Advertising вЂ“ В Movies
electronic. Surrogate Marketing вЂ“ Roundabout advertisement
f. Advertising General public Service вЂ“ В social issues
g. AdvertisingВ by Superstar
Rationale pertaining to the study:
In Bangladesh, Grameen Phone is a giant portable telecom firm. This is a commercially working that provides cell services in both countryside and urban areas of Bangladesh. Currently they have 7 billion dollars customers in Bangladesh. According to Bangladesh Telephone Regulating...
Bibliography: BTRC (2012) Workers, Available at: http://www.btrc.gov.bd/# (Accessed at 10 August 2012)
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